- WEB PAGE UNDER CONSTRUCTION -

INTERNATIONAL VIDEO COMMUNICATION, spol. s r.o.

Servisní centrum pro Sachtler, Fujinon, GV, Lawo, Zylight, TVLogic, DFT

IP for Broadcast: Competitive Advantage or Table Stakes?

It seems like everyone is talking about the adoption of IP technology for broadcast applications.

It's no longer a question of why transition to IP-based platforms, but rather when and how. As with any new technology adoption, these questions can be tough to answer. Here are a few things that can help narrow the discussion.

When do I move to IP?

A primary reason for being first to move to a new technology is to establish a competitive advantage. To develop a sustainable competitive advantage, an organization needs to have a resource that is (1) valuable, (2) rare, (3) imperfectly imitable, and (4) not substitutable by a resource that does not meet the previous three criteria.1

That competitive advantage is perishable. Other organizations eventually adopt similar technology (think live broadcast trucks in news). To determine how long a new technology can be a competitive advantage, you have to decide where the market is in terms of the adoption curve. Even "early majority" adopters enjoy some of the benefits of competitive advantage, but once the "late majority" begin adopting there is no unique value. It has become table stakes to operate in a changed environment.

 


As many of the major networks and outdoor broadcasters are just completing their first IP installations, the largest window of competitive advantage starts now.

How do I move to IP?

There are a variety of IP solutions for broadcast on the market today. They can be simplified into two main camps: Proprietary and COTS. As these two camps don't get along well at the moment, you will need to choose which alternative is best for your organization.

Answer the questions on this checklist as they apply to your organization  2 

 


Add up the responses. If the total number of "yes" responses is higher than 10, then a COTS-based solution is likely to be a better fit for your organization. Studies show that the four major trends leading to decreased usage of proprietary software are faster development time, more complex projects, ease of use and predictability, and the desire of senior management to avoid risks and to focus on core competencies.

Benefits of a COTS-based Solution

While either a proprietary or a COTS solution can help you transition to IP/4K UHD, a COTS solution that builds on existing data center models provides:


If any of the reasons shown in this list are important to you, the best way to achieve them is with a COTS model.

In terms of sustainable competitive advantage, it is likely that a proprietary solution will become quickly obsolete as the COTS solutions which are on the market today provide as good, or in some cases better, performance on an open-standard platform. Combining fast obsolescence with high cost and risk factors makes in-house development less desirable for complex projects.

If you are looking for a competitive advantage through technology then now is the time to transition. We'd like to hear what you think about when and how you plan to transition to IP. Please post your comments below.

By: Chris Merrill, Director, Product Marketing

Back

May 03, 2018
Lawo 1375

Lawo and NEP Sweden Join the Stars for TV4’s New Music Show

Having served the audio requirements of major TV entertainment and music shows in conjunction with an OB vehicle for a considerable time, NEP Sweden now produces in a new Studio Control Room with a suite of products and systems from Lawo. ...
April 14, 2018
Lawo 1588

mc²56 - A Global Standard Re-Defined

FUTURISTIC - FLEXIBLE - FORMIDABLEThis 3rd generation of the mc² 56 represents the next step in the evolution of a console that has dominated the audio production industry with hundreds of units in operation around the world. Designed to deliver unrivaled…

WXXI TV Selects Grass Valley Cameras for Newly Upgraded Production Studios

Apr 04, 2018 Grassvalley 1641
MONTREAL, March 28, 2018 — To meet its own broadcast needs and those of local production…

Polish Broadcasters go IP with Lawo technology and LP Systems

Apr 04, 2018 Lawo 1598
LP Systems, Lawo’s partner in Poland for Audio Production, Radio and IP-based Audio/Video…

Golf Channel tees up Lawo for Production

Apr 04, 2018 Lawo 1539
In 2016, Golf Channel reached a decision to begin implementing a transition strategy for…

IP for Broadcast: Competitive Advantage or Table Stakes?

Dec 28, 2017 Grassvalley 1639
It seems like everyone is talking about the adoption of IP technology for broadcast…

Aggregation is Key to Optimizing IP Network Design

Dec 28, 2017 Grassvalley 940
While considering IP network design can be aggravating, the key to optimizing IP network…

Come join us at Government Video Expo

Dec 28, 2017 Grassvalley 841
Everyone knows – simply navigating change no longer works. That's why government…

HDR and the Broadcast Environment: Better Pixels Create Better Content

Dec 28, 2017 Grassvalley 930
HDR
Consumers have long judged video content by the visible quality of the image on the…